When an organization is customer focused, they tune up all the points of contact with their customers.
EXAMPLE: Phone greetings. So much is communicated by tone!
QUESTION: What are the following businesses communicating by the greeting they give to their customers? Are they understandable, personal, authentic, human?
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Tone On the Phone
Having always been fascinated with the tone of anyone's talking, I decided to do a ToneOnThePhone Experiment and call my local businesses, and Hawaii (one of my favorite places on earth), to hear their greeting and how a customer might feel from it. Or any human for that matter.